Choose Privacy Week, first observed by the American Library Association Office for Intellectual Freedom (OIF) in 2010, is an initiative that invites the public to have a conversation about privacy rights in a digital age. The campaign gives the public the tools they need to educate and engage , and gives them resources to think critically and make more informed choices about their privacy.

Enterprises of all scales and industries produce and manage sensitive data for both internal use and to share with vendors and customers. Tracking, storing and protecting sensitive data against exposure is a matter of corporate ethics and regulatory compliance as data protection regulations become stricter.

Starting January 1, 2020, the state of California enforces the most far-reaching data-privacy legislation in the history of the United States.